“Trade in Sore Thumbs for Firm Buns This Holiday Season with THQ’s The Biggest Loser ... - PR Inside” |
| Trade in Sore Thumbs for Firm Buns This Holiday Season with THQ’s The Biggest Loser ... - PR Inside Posted: 04 Nov 2010 03:14 AM PDT 2010-11-04 11:18:26 - THQ Inc. : "The newest Biggest Loser video games really take technology to the next level in creating a robust, interactive health and lifestyle tool that centers around diet and exercise," said Chad Bennett, Vice President of Brand Development and Production, Reveille. "The whole family can have fun together while incorporating the workouts, nutrition, and motivation they see on the show." Coached by everyone's favorite celebrity trainers, Bob Harper and Jillian Michaels, users of The Biggest Loser health and fitness games have the opportunity to transform their lives. With personalized fitness routines, nutritional guidelines and a wealth of new features that take advantage of today's most exciting console technology, The Biggest Loser health and fitness games are designed to produce results regardless of players' current fitness levels and body types. "The Biggest Loser Ultimate Workout and The Biggest Loser Challenge video games are an incredible resource for individuals or families who want to achieve their weight loss goals and live The Biggest Loser lifestyle in a fun and interactive manner," said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. "Thanks to an array of new game features and technological innovations, players can now experience a workout like never before within the comforts of their own home." "Throughout its ten seasons on NBC, The Biggest Loser has motivated millions to get up off the couch and live a healthier lifestyle," said Martin Good, Executive Vice President of THQ's Kids, Family, Casual Games, and Global Online Services division. "We're very excited to take it a step further and deliver an experience that transforms spectators into participants, by combining great fitness content with the tools they need to reach the goals they desire." About The Biggest Loser Ultimate Workout and Challenge Video Games The Biggest Loser Ultimate Workout on Kinect for Xbox 360 and The Biggest Loser Challenge for Wii™ are exhilarating interactive health and fitness video games that allow players to experience grueling workouts, competitive challenges, the thrill of winning a weigh-in, and making an easy, healthy meal. In the new games, players can create their own avatar and watch as their body transforms both on and off the screen as they workout in four environments featured from the TV show, including The Biggest Loser Ranch, The Biggest Loser Gym, The Biggest Loser Yoga Area and The Biggest Loser Boxing Ring. The Biggest Loser health and fitness games encourage friends and families to participate together by linking players' profiles so that they can congratulate one another for accomplishments or help motivate those who may not have signed in recently and are behind in their regimen. Players can also join in on another player's activity without interrupting the game. Other new features in The Biggest Loser health and fitness games include. - Enhanced Fitness Experience: Players can create a more intense program by incorporating a stability ball or resistance bands into their gameplay. The game will also offer a customized workout experience by adjusting its level of difficulty based on a player's performance throughout the routine. - Progress Tracking: An in-game calendar tracks players' progress while also suggesting a recommended routine for that day, challenges, weigh-in information and personalized nutrition information, such as recommended calorie intake, calories burned and calories consumed. - New Recipes: The game features 50 all-new recipes from The New York Times best-selling book series The Biggest Loser, completing the game as an all-encompassing workout tool. - Motivation: Players are directed and encouraged throughout the game with suggestions and tips from the show's trainers and former contestants. Exclusive features found only in The Biggest Loser Ultimate Workout on Kinect for Xbox 360 include. - Body Analyzer: Cutting-edge technology scans a player's body to create customized avatars and routines based on their height and physique. - Video Diary: Charts and numbers only tell a part of the story. The video diary lets players track their achievements, emotions and physical changes as they progress through their program. - Online Multi-Player: Players can workout with their friends and share advice and encouragement. For more information on each of these interactive experiences, please visit www.biggestloserthegame.com : About The Biggest Loser on NBC The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney ("Days of Our Lives"), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of The Biggest Loser. Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loser has become a worldwide hit appearing in more than 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out www.biggestloser.com : About NBC Universal Television DVD, Music, and Consumer Products Group NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store. Reveille Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including Masterchef, The Biggest Loser, Losing It With Jillian, The Office, The Buried Life, Ugly Betty, The Tudors, Tabitha's Salon Takeover, Shear Genius, and Parental Control. Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include Fit to Boom for Subway, It's Everybody's Business with Jack and Suzy Welch for Microsoft, Who Knew? for Toyota Avalon and Real Life Makeover for Walmart. Upcoming television series include Gigantic and Got to Dance. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. About Bob Harper Soon entering his 10 th season as one of the fitness trainers on NBC's worldwide hit The Biggest Loser, Bob Harper has become one of the most credible and sought-after motivational experts on television, on DVD, in books and in personal appearances. In addition to his leadership on The Biggest Loser, Harper is a regular on The Dr. Oz Show, as a member of "Core Team Oz." His book, Are You Ready! was published in 2008. Harper has appeared on several shows to talk about health and fitness, including Oprah, Larry King Live, CNN Live, and Ellen. Harper has spent more than a decade in Los Angeles developing his trademark brand of fitness and nutritional integration that leads to lasting lifestyle transformations. In so doing, he has cultivated a devoted following of clients. Harper's approach is founded upon knowing that quick-fix fitness does not lead to continuing and meaningful changes. Harper is certified with the American Fitness Training of Athletics and with Aerobics and Fitness Association of America. About THQ THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com : Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners. The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to The Biggest Loser video games, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Photos/Multimedia Gallery Available: www.businesswire.com/cgi-bin/mmg.cgi?eid=6497687&lang=en : THQ / Public RelationsRaha Bouda, 818-871-8607 raha.bouda@thq.com : mailto:raha.bouda@thq.com orTHQ This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now |
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