“Health, fitness facility offers well-rounded regimen - NWI.com” |
| Health, fitness facility offers well-rounded regimen - NWI.com Posted: 05 Feb 2011 09:30 PM PST VALPARAISO | New Year's resolutions often involve health and fitness. That comes as no surprise to the workout facilities that see a jump in membership around the holiday season. But for Diane Butterfield and Andrew Wallen, fitness is more than a fad or once-a-year experience. The two owners of Integrated Fitness say being healthy should be a well-rounded experience that includes all aspects of health and fitness, which leads to a change in lifestyle rather than a temporary fix. "We want to educate the membership base that this is an integrated fitness facility," Butterfield said. "Integrated Fitness offers an opportunity to enhance health and fitness through strength training, aerobic and strength classes, cardiovascular equipment, nutritional counseling and massage therapy." Located in the former Valpo Athletic Club building off U.S. 30, Integrated Fitness opened in November after Butterfield and Wallen combined their more than 20 years of fitness experience. "Andrew's interest in fitness evolved from an educational background, and my interest in fitness evolved from my training as a competitive triathlete," Butterfield said. Both have a variety of certifications in personal training, strength and conditioning, and performance enhancement, and Wallen has experience as a fitness facility owner, having owned a training facility called Integrated Movement for four years. Butterfield's husband, Jeff, also co-owns Integrated Fitness, and handles the business and financial side of the business. Butterfield said she and Wallen met two years ago, but it wasn't until six months ago the two decided to go into business together. "We brought in the training philosophy of Integrated Movement and kept the cardio and strength training offered at Integrated Fitness," she said. In addition to the usual pieces of equipment seen at fitness facilities, Integrated Fitness also offers personal training options. "We will be doing semi or private group training that keeps costs lower, but maintains the group fun of training together," Wallen said. The facility also offers a sauna and steam room, full locker rooms and an aerobics room that offers a variety of classes. Although the owners of Integrated Fitness have the goal of growing the membership base, they say they want to bring in nonmembers who are interested in what the facility has to offer, such as the aerobics classes or massages. Butterfield said they also have plans to expand their nutritional component, called Precision Nutrition. "It's not a diet," Wallen said. "What I've seen in the last four years is diets come and go. You have to make it more about lifestyle. People follow a diet for a certain time and then fall off." This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now |
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